How it all began

Food & Beverage runs deep in my veins.

From a young age, I was immersed in the industry. With my family owning a bar in my hometown, I practically grew up behind the counter, filling ketchup bottles and soaking in the bustling atmosphere. It was a childhood I cherished, one that sparked my love for hospitality.

As I grew older, I naturally gravitated towards every front-of-house role available. Whether it was serving tables or managing operations, I felt right at home. Cooking became another passion of mine – there’s something profoundly satisfying about sharing a homemade meal with loved ones.

However, my journey took a detour into the corporate world for a while. Yet, I quickly realized it wasn’t where my heart belonged. Longing to return to my roots in hospitality, I found myself drawn to the creative side of the industry.

That’s when I landed a role as a marketing assistant, eventually climbing the ranks to become a marketing director and graphic designer for a prominent restaurant group in San Diego, CA. It was there that I discovered my true calling – crafting unique voices, styles, and tones for brands in an industry that brings people together.

As I ventured deeper into my career, I also embraced a nomadic lifestyle, combining my passion for travel with my dedication to my craft. Working remotely has allowed me to explore diverse culinary landscapes across the globe, soaking in the rich flavors of each destination. From savoring street food in bustling markets to indulging in fine dining experiences, I draw endless inspiration from the food I encounter. These immersive encounters fuel my creativity and infuse my work with a global perspective, ensuring that each brand I collaborate with reflects the vibrancy and authenticity of its culinary heritage.

I firmly believe that food has the power to change the world. Through branding and marketing, I aim to amplify that impact, one food & beverage company at a time.

Avery Passons

Owner & Director